About Us

Who We Are

We are a locally owned general contractor made up of businessmen, businesswomen, and master craftsmen who create quality builds and lasting relationships. We bring mountains of experience and genuine care to custom construction.

Our Mission

To build excellence, integrity, and trust into every aspect of the construction process.

Our Promise

To serve our clients with openness, honesty, and superior quality of work.

Why White Oak

  • Experienced Master Craftsmen

  • Time Proven Construction Techniques

  • Exact Estimates, No Hidden Fees

  • Cost Effective Materials

  • Energy Efficient Products

  • Long Lasting Vendor Relationships

The Team

  • Richard "Gil" Heinsohn Jr.

    Founder & President

    “It is my personal guarantee to build with honesty, integrity, and quality. We understand that construction projects affect a person’s environment and quality of life. For this reason, we take on every custom build with pride and a mission to excel beyond the industry standard.“

    Richard “Gil” Heinsohn is a Real Estate broker and commercial and residential contractor. He is best known for developing the mountain community Laurel Valley in “The Peaceful Side of the Smokies,” Townsend, Tennessee. With keen attention to detail and a commitment to client satisfaction, Gil has earned a reputation as a builder of choice throughout East Tennessee.

  • Calla Young

    Office Manager

    Known as “Polly Proofreader” around the office for her excellent grammatical skills, Calla is the traffic cop for all information flow. Calla actively communicates with White Oak’s clients, employees, & vendors.

    Although, her most important job is being the keeper of White Oak’s mascots, Sue Ellen and Lottie Mae. Visit our office on Fridays to see these fluff balls in action.

  • Billie Joe Bales, Jr.

    Head Superintendent

    Billy Joe AKA “Peanut” is no stranger to White Oak’s legacy, having been an honorary member of our team since the development of Laurel Valley in 1986.

    Known for his custom designs, Peanut prides himself on handmade architectural components that create a unique identity for every build. His attention to detail, “can do attitude,” & client-centered approach to construction distinguishes him as a true leader here at White Oak.

  • Brooke Heinsohn

    Digital Marketing & Business Development Director

    Brooke handles White Oak’s marketing efforts, digital presence, social media platforms, and lead generations. You’ll often find her with a smile on her face and a camera in her hand.

    Being the youngest daughter of Gil & Penni Heinsohn, Brooke understands White Oak’s core values and the essence of what makes us who we are.

  • Hector Lamothe


    Hector brings decades of experience to our custom projects and never fails to get the job done right.

    Beyond his technical skills, Hector's honesty, integrity, & work ethic allows him to be an excellent mentor for our White Oak master craftsmen.

  • Penni Heinsohn

    Administrative Assistant

    Penni is our Quickbook queen and heads all things philanthropic.

    Her commitment to our clients, craftsmen, and vendors has transformed White Oak into a well-oiled machine.

Building in the mountains?

Steep terrain? Difficult topography? We have you covered. Our master craftsmen have built hundreds of homes on seemingly impossible landscapes, giving our clients a lifetime of comfort, safety, and dramatic views. Having developed Laurel Valley, a mountain community tucked away in the “Peaceful Side of the Smokies,” we understand mountain construction.”

Contact Us

Schedule A Consultation

We’re here to help and answer any questions. We look forward to hearing from you. Fill out the form below or call us at (865) 379-8044.